Marketing and Acquisitions Activity in the Drug Delivery Industry
By Brendan McClure, Business Analyst, PharmaVentures
The drug delivery market has grown to represent approximately 10% of the worldwide US$200 B prescription pharmaceutical market. Looking to capitalise on the size of the market are more than 300 companies operating in the development of new delivery technologies. As the majority of the companies are start-up/emerging companies, the drug delivery industry remains highly fragmented: there are a large number of companies in various stages of development, operating a range of strategies. Such an environment has contributed to the increasing numbers of drug delivery related mergers and acquisitions, as companies jostle for the attention of Big Pharma and biotech-derived products. In addition, some drug delivery companies have used acquisitions to gain competences in areas that enable them to develop and market their own proprietary products. Traditional drug delivery companies can be broadly categorised into either specialist technology providers or cross platform providers. Specialist technology providers offer drug delivery solutions in a single delivery area, for example, needle- free delivery; cross platform providers offer a range of delivery technologies over a variety of delivery areas.
To remain competitive, specialist technology providers need to offer leading-edge technologies. However, due to their narrow specialisation, these companies are at constant risk of external supercession. Merger/acquisition activity enables these companies to both maintain a technology advantage and to broaden their technology platforms within a single delivery area, and so offer more complete delivery solutions. For example, through its acquisition of Southern Biosystems (SBS) in April 2001, DURECT gained access to SBS's SABER™ depot delivery system in addition to microsphere and drug loaded implant technologies (07906). DURECT itself is focused on the extended delivery of drugs, principally through its DUROS® implant technology.
Drug delivery companies are facing a trend for pharma wanting 'one stop shops'. Cross platform providers are able to use mergers and acquisitions to broaden their technology capabilities and expand into new delivery areas. An example of such an acquisition is Inhale Therapeutics Systems' recent acquisition of Shearwater Polymers, a company specialising in PEGylation technology. The acquisition had a value of US$191 M, of which US$72.5 M was paid in cash and the remainder in Inhale stock (08013). This acquisition follows Inhale's previous acquisition of Bradford Particle Design for US$200 M, of which US$20 M was in cash and US$180 M in Inhale stock (07225). Over recent years, a number of drug delivery companies have adopted a strategy to evolve as integrated drug delivery/pharmaceutical companies. Mergers and acquisitions provide drug delivery companies with one method of vertically integrating in this way. Figure 1 details business acquisitions where drug delivery companies have made acquisitions outside Elan has completed the largest number of acquisitions and is furthest down the route of becoming an integrated pharma company (see table for details). Its acquisitions have focused on the areas of neurology and pain management. From a total revenue of US$1.3 B in 2000, Elan gained US$826 M through sale of its proprietary products. Such a competence positions Elan as an emerging specialty pharma company with a backbone in drug delivery. Elan has continued to make acquisitions within the drug delivery area. Most recently it acquired Dura Pharmaceuticals in September 2000 for US$1.8 B and Quadrant Healthcare for US$76 M towards the end of 2000 (06482 and 07937, respectively).
A notable absentee from the table is ALZA, a leading drug delivery company that has recently been acquired by Johnson & Johnson for US$10.5 B (07697). In 1993, ALZA set itself the goal of transforming from a traditional client-focused drug delivery company to a pharmaceutical company developing its own products, specifically in the areas of urology and oncology. Its exclusion from the table is due to the fact that this transformation has been achieved through organic growth. It has gained products though in-licensing arrangements. For example its 1997 agreement with IVAX, where it licensed the US and Canadian rights to four launched products in the urology area (01684). The agreement had an upfront value of US$75 M with further royalties according to sales. At a similar time, ALZA substantially increased its sales to support its increased marketing efforts. In addition to the acquisition of pharmaceutical/biotech companies by drug delivery companies, pharmaceutical companies have made acquisitions of drug delivery companies: for example the aforementioned acquisition of ALZA by Johnson & Johnson. Through the acquisition, Johnson & Johnson will gain access to technologies that will create new product opportunities and extend product life cycles. In addition, it will gain access to ALZA's proprietary products that will serve to broaden its product portfolio: ALZA will retain its name and management as a free-standing Johnson & Johnson company. This acquisition follows an attempted takeover of ALZA by Abbott Laboratories in 1999, for a value of US$7.8 B (04199). That agreement was terminated as the companies were unable to satisfy FTC anti- trust concerns.
Galen Holdings' acquisition of Bartholomew Rhodes, and Shire Pharmaceuticals' acquisition of Pharmavene are also examples of this type of acquisition (04237 and 01033,
respectively). In these cases the acquiring companies are operating as emerging speciality companies. Through the acquisition of drug delivery companies, they are able to acquire off-patent products that have the potential to be enhanced through application of novel drug delivery techniques. Such a technique enables the relatively cheap and cost-effective development of proprietary products.
Drug delivery represents a dynamic, rapidly evolving sector as companies continue to vie for positions that will maximise commercial returns. Both markets and technologies continue to drive the sector, and it will be interesting to witness its evolution over the ensuing years. The timeline for evolution is likely to be decades rather than years due to the emergence of novel technologies that provide new drug delivery solutions.